I designed the colour scheme and window graphics for the flagship store of Whole Foods Market, located in Kensington High Street.
I chose images and readapted patterns and typography from the company seasonal colourways and signage guideline.
Some of the windows had to be tailored to a specific geometrical structure. Also, I wrote by hand all of the chalkboards, which were
then illustrated by a fellow graphic artist.

Below are some of the chalkboards, divided in pairs, decorating the square windows. In order, Vitamix (1-2), Melvita (3-4), French’s (5-6).

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