During the time spent working for Whole Foods Market I made a number of floor writing interventions using chalk pens. This cheap and personalised graphic solution is a good media to implement display messages, a quick and catchy call to action and it could be used for short term promotions.

Left: floor writing to promote turkey ordering during the period leading to Thanksgiving and Christmas. I created a stencil of turkey footprints and drew on the floor a footprint path with chalk pens. Curious customers could follow it in order to reach the meat fridge where some pre-pack turkeys were stocked for sale. This graphical intervention helped improve the number of whole turkeys sold over the festive season.

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