With the word “foam” I mean a thick sheet constructed by two external layers of thin glossy paper which ‘sandwich’ a thick central layer of sponge-like acrylic foam. Over time this material has proved to be the perfect support to create bespoke cutout vertical signs to complement small and medium size displays. Other elements like card and colour through the use of chalkpens are usually added to complete scenographic and whimsical artefacts unique to Whole Foods Market.

Hanging sign inspired by the billboard for the classic movie “Clockwork Orange”

Sleigh foam for the central Christmas display at the Health & Beauty department.

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